Where and how can investments effect the most change - to reach millions of families with better nutrition?
One of the messages we heard in putting together this report was that investors understood the merits of food fortification as an incredible tool for changing lives at scale, but the space was always presented as complex. They wanted a big-picture roadmap of where investments were needed. The roadmap below is nothing new. In fact, it closely mirrors Tanzania's investment roadmap in building a food fortification system. But it lays out how investments can catalyze change in the private sector (in red), or shift the enabling environment (in blue). The case study information in the TZ Landscape section follows this roadmap, providing examples of investment in each of the seven areas. You can click on any one of the areas below for a Tanzania-specific discussion.
Fortificants degrade during food storage and transport, bulk markets need packaging innovations, consumer awareness of fortification is low
3
SUCCESS: packaging innovations reduce degradation and improve traceability in bulk markets, and labeling paired with greater consumer awareness helps higher levels of fortification reach consumers
2
Costs for equipment and premix can be a sizeable share of margin, usually can't be passed on without a loss in market share, are especially high for smaller companies
SUCCESS: lower costs for food producers, a level playing field between early adopters and competitors, and practical solutions for companies scaling up
PREMIX PROVIDERS
FOOD PRODUCER/MILL
SUCCESS: best-in-class policy-making, training for government officials, clear advocacy, public-private engagement
6
SUCCESS: cost-effective systems for timely tracking of reach and compliance, produce better data to inform policymaking
Public health & consumption
data out-of-date, market
surveillance & compliance
data expensive
Public procurement is under-used as a demand-pull that creates a dependable market for fortified food suppliers
Testing and inspection are expensive, lab capacity is limited, regulatory fees and services are not optimized
4
GOVERNMENT
Policy and regulatory frameworks are outdated, government officials need training on fortification, and public-private partnerships are under-used
5
SUCCESS: innovate rapid testing, enable cost-effective lab capacity solutions, digitize inspection, and improve cost recovery
SUCCESS: public procurement through school feeding and social safety net programs becomes a dependable, lower-risk market for fortified food suppliers